Collaboration - Media Kit
The Tastes of India
a food blog by Puja Darshan
blogger, podcaster and author
Puja started "The Tastes of India" in 2010-2011 as a side hustle and went on to build it as a full time business. In addition to blogging, Puja also runs a Podcast - The Tastes of India Podcast, which is India's first and only "Recipe Podcast" and has a solid listenership. She has also authored her first book, "Tasty Kids Recipes for Picky Eaters" which is available for sale on Amazon both as a paperback and a Kindle eBook.
Before becoming a full time blogger, Puja worked in various corporate jobs including as a customer redressal officer for a leading Insurance Company.
About The Tastes of India
Indian Culture through Vegetarian Indian Recipes
The Tastes of India is not just a blog about recipes. It is about Indian culture. The one thing that binds us Indians together is food. While the ingredients might slightly change and the names could slightly vary, the core recipes are more or, less the same. You will find a variation of the Sambhar in the eastern part of India and can also see a variation of Kadhi in Southern India. The Tastes of India is an attempt to present this unity in diversity, through vegetarian recipes.
Started in 2010-2011, the blog went through a lot of ups and down before stabilizing in 2015 and have continued strongly since then as one of the top Vegetarian Indian recipes blog.
In 2017, we started "The Tastes of India Podcast", which has broadcasted 150+ episodes and is one of the most listened food podcasts in India. The show is primarily in Hindi and hence has listenership largely from India.
The demographics of the blog and the podcast is largely females, especially moms who are looking for a quick recipe for their family.
India is the largest in terms of readership with about 53%, followed by the US with about 26% and UK with about 10%.
The podcast has a listenership of about 68% from India and about 18% from US.
The age group between 25-44 years contributes about 58% of the readers of the blog and about 14% each of 18-24 years and 45-54 years.
The readership is primarily female with about 65%. Since the recipes are mostly targeted towards working moms, they are primarily the ones who consume the content both on the blog as well as the podcast.
Statistics - Blog and Podcast
Here's some numbers that will interest you, about the blog and the Podast
Avg. Monthly Pageviews
What we offer?
You can sponsor our posts for a one time payment. Your sponsorship will be highlighted on the top of the post
Sponsor an episode of our Podcast. We can read out your narration during the show - once at the beginning and another in the middle.
We offer sidebar ads of various sizes - 125x125, 300x350 and 300x skyscraper ads. These ads are per monthly basis.
We send daily emails to our subscribers. We will include your product details towards the end of the email with mention of the brand in the middle section of the email.
Social Media Shoutouts
We can do a Social Media shoutout for you and your brand on all of our Social Channels. This is a package, so you get visibility on all of our social channels.
If you want us to used your brand, we can create content specifically endorsing your brands. Shoutout will be given on Podcast, Blog and also Social Channels