Pyaz wale Karele ki Sabzi recipe is a tasty side dish. Pyaz wale Karele ki Sabzi recipe goes really well along with roti and paratha.
I remember those good old days when advertisements were made about common men – people like you and me. Those ads were simple and were made to look like it was just another point of time in our day to day lives.
These ads had an instant connect with us. The instances in these ads looked like it was plucked straight out of our lives and this connected us to the brand. And this was what led to brand loyalty.
I still remember my parents using the same brand of detergent or, toothpaste for years.
The actors in these ads were both not-so-famous models and some celebrities. Celebrity worship in those days wasn’t the way it is now.
So, more than us relating to the celebrity or, being awed at their presence in the ad, it was the content in the ad that connected to us..
Then celebrity worship took a new shape. And celebrities became demi-gods and even gods for some.
And with that changed the advertising world.
There were very few ads that were made on us – the consumers or, common-man. Instead, there were product endorsements.
You would see a celebrity coming on the screen and recommending a product. In fact, it was not just a recommendation. They would act as if they have been using the product for years and are recommending it just because they like it.
But did they really use it?
I suspect. Do you really think a celebrity would use a budget phone when he can easily afford an iPhone? After all that is a status symbol today.
The fact is that they endorse a product because they get paid for it.
And a lot of people go out there and buy that product just because their favourite star recommended it.
If you are wondering, if that really happens, then the fact is that it does. Else why would all of those companies spend millions on paying these stars in order to endorse their products?
But there are a few others who research, review and then pick the product that is the best as per their judgment.
Today, all celebrities are no more the “ideals” that they used to be. We have seen it in the news recently how some of these role models fell in disgrace.
We are not against any of these celebrities endorsing products. They are getting paid and they have all the right in the world to do it.
But what is worrying is this other role that celebrities are trying to take these days, that of preachers.
I know of a certain movie star who even represents the UN, coming on television and preaching about not bursting crackers during Diwali (Diwali is a festival where a lot of crackers are burst).
Then after a few days, the same star spends lakhs on fireworks at her wedding. These fireworks are said to have gone on for a few hours.
For celebrities, it is no more “Practise what you preach”. Instead, it looks like “Preach what you are paid for”.
Everything today is an advertisement. And advertisements are governed by money.
As consumers – of products, services, and information, it is important that we use our minds to judiciously evaluate what we are consuming.
Then decide if it is something you really want to consume irrespective of if it is a product or, a socially relevant message.
Pyaz Wale Karele ki Sabzi Recipe
Pyaz wale Karele ki Sabzi is a combination of karela and onion. The addition of lot’s of onion in this recipe reduces the bitterness of karela and gives an amazing taste to it. So even if you are not a karela lover, I would say just try it once and this recipe would be your all-time favourite recipe.
While I was in school I used to tell my Mom that bitter gourd is something probably I would never eat, because of its bitterness. But then I am not sure how this change happened and I started loving any kind of recipes made out of bitter gourd. There is one more recipe which I have shared some time back was Stuffed Karele ki Sabzi. Do try these two recipes and let us know if you liked it.
Pyaz Wale Karele ki Sabzi Recipe
- 10 nos Onions medium, 3 cups, thinly sliced
- 1 kg Bitter Gourd
- 1/2 cup Mustard Oil/ Vegetable Oil
- 1/2 tbsp Panch Phoran
- 2-3 nos Whole Dry Red Chilli
- 2 tsp Turmeric Powder
- Red Chilli Powder to taste
- Aamchur Powder to taste
- Salt to taste
- In a deep vessel leave, bittergourd immersed in water for about 5-6 minutes, in order to help in removing dirt from them.
- After that wash karela 3 to 4 times thoroughly in running water.
- Now cut off both the ends and then cut them from the centre. Remove the seeds and fibre from it.
- Now chop them thinly and set aside.
- Heat oil in a big kadai.
- Add panch-phoran and whole dry red chilli to it. Let them splutter.
- Now add onion to it and fry for few seconds.
- Add the chopped bittergourd, turmeric powder and salt to taste. Mix well.
- Cover the kadhai and let it cook over low flame stirring in between.
- Once you see that the karela has become soft and is cooked well, remove the lid.
- Add red chilli powder at this point and give it a nice mix.
- Increase the flame to medium and cook karela stirring regularly until the oil separates.
- Now add amchur powder and mix well.
- Cook again stirring continuously on high flame until you see that the karela has become almost slightly mushy in texture.
- Turn off the flame and serve hot.
- This recipe goes really well along with plain chapati and paratha.
MY PICKS FOR THIS RECIPE
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